First-party opt-in
Generate interest. Preserve the permission.
Skybridge supports consent journeys controlled by the specifically identified sender and carries the disclosure, affirmative action, source, campaign, and suppression history into that sender's approved systems.
The connected journey
A lead is useful when its context survives the handoff.
A phone number or general lead is not consent. The consumer-facing experience must name the sender, state the program purpose and channel, capture an affirmative choice, and create a retrievable record before outreach is approved.
Illustrative opt-in patterns
Examples of the clarity we look for.
Web formAffirmative SMS checkbox
“By checking this unchecked box, I agree to receive [program description] text messages from [Named Company] at the number provided. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of purchase. See [Terms] and [Privacy Policy].”
KeywordConsumer-initiated SMS
“Text START to [number] to receive [program description] from [Named Company]. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help.”
VoiceRecorded permission
The approved script identifies [Named Company], the purpose, channel, and applicable technology, then captures the consumer's affirmative response. The audio, script version, timestamp, number, campaign, and source are retained.
These examples are illustrative, not legal advice or ready-to-deploy language. Final disclosures and workflows require review for the specific brand, campaign, channel, jurisdiction, and carrier rules.
Named-sender acquisition
The landing page, disclosure, offer, and subsequent communication identify the same approved party and purpose.
Controlled delivery
API, webhook, and CRM delivery only to the identified sender or processors acting solely for that approved program.
No consent transfer
Consent is not purchased, rented, sold, shared, assigned, or transferred from a publisher, affiliate, network, aggregator, or another sender.
Closed-loop learning
Disposition, answer, duration, complaint, and conversion signals help improve source quality and operating decisions.